Linkedin - Logo Development Identity Delivery
Linkedin - Logo 開發交付教程
Logo不是在真空中設計的,在本課程中,學習如何考慮其他元素,例如上下文、字體、顏色、材料、紋理、圖案、插圖、攝影風格、視覺詞匯等。 比爾解釋了為什么您必須考慮該徽標(視覺品牌)存在的所有應用和情況,以便成功交付設計。 品牌線索為消費者提供教育、告知、建立忠誠度甚至影響決策的背景。 了解如何通過身份設計領導者制作的示例來分解這些元素,以及他們如何創建最豐富、最具創意和最有價值的品牌系統。
In part three of the three-part Logo Development series Bill Gardner takes you through the final stage of identity design, where visual brands can be made or lost: delivery. Logos aren’t designed in a vacuum, and in this course, learn how to consider other elements such as context, fonts, colors, materials, textures, pattern, illustrations, photography style, visual vocabulary, and more. Bill explains why you must consider all applications and situations in which that logo will exist–the visual brand–in order to successfully deliver a design. Brand cues provide context for the consumer to educate, inform, build allegiance, and even sway decisions. Learn how to break down these elements with examples crafted by identity design leaders, and how they create the richest, most creative, and valued brand systems.
描述:
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